How Digital Data Collection Can Transform Your Small Business

No matter your industry, it’s crucial that your business is using data to gain a competitive advantage and stay relevant in the ever-evolving world. With the help of technology, it has never been easier to collect and analyse data. While large-scale businesses are reaching new heights by using information to learn the buying habits of their customers, small businesses may be falling behind by neglecting to invest in data collection technology.

Leave Paper in the Past

Using paper forms to collect data can be tedious and slow, requiring extra data entry that costs valuable time as well as thousands of pounds every year in salaries for redundant work. As well as this, it is all too easy to damage, lose, or misfile data that is collected on paper. Losing invoices can lengthen sales cycles and result in lost opportunities with more customers.

Today, many companies are choosing to move away from the use of paper forms to collect data. These manual processes are likely holding your business back.

Transform Your Small Business

The race to obtain and use information to grow may have once favoured only large corporations. However, this is no longer the case. Today, you don’t need to pay the salaries of hundreds of analysts and developers to collect data and use it to transform your business. With the use of a simple application, small businesses can easily leverage digital data collection processes.

If you have access to a mobile device and a computer, you have everything you need to get started with your digital transformation. Businesses in a range of different industries can benefit from the use of smartphones and tablets to gather quantitative and qualitative data in the field.

For example, through digital apps, you can:

  • Collect more information than with paper-based processes, including photos, GPS data, signatures, and calculations.
  • Share information with your team in real time.
  • Eliminate redundant data entry tasks.
  • Externally validate information with location, time, and date stamps.

How Your Business Can Use Digital Data

It’s important to note that mobile data collection applications can be tailored to suit your unique business needs. Through this, you can collect many different types of data, which can be used in many different ways.

For example, collecting and analysing consumer data is an important task. Using methods like data analytics, you can enhance your understanding of your target market, improve your services, and make more strategic and informed decisions to grow your customer base. You can then use this information to create new, innovative marketing strategies to drive your business towards its goals.

As well as this, digital data collection can be utilised to elevate your workflow decision-making. By collecting and analysing the right information, you can create new opportunities, improve your workflow, and make better decisions to grow your small business. You can also identify your company’s areas of weakness and create strategies to strengthen them.

Ditch Paper Forms Using Mobiess Insight

With Mobiess Insight, you can create custom digital forms which can be tailored to suit the individual needs of your small business. Once data has been collected, you can use our web-based portal to view and analyse performance and trends in a real-time dashboard. Through this, you can leverage your data to make informed, insightful decisions and keep up with the technological world.

To find out more about how our digital data collection solution can help you and your business, call our team on 0203 411 1795 or email us at [email protected] for more details. Give us a call or use our website to schedule an online 1 to 1 demonstration.